Wed Sep 17, 2014 12:39 pm
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In 2008, NIKE, Inc. became chair of the World Economic Forum's Consumer Industries Working Group on Sustainable Consumption. In this role, our goal has been to galvanize industry collaboration on solutions that will fast track the transition to a sustainable economy. In partnership with The Natural Step, Business for Social Responsibility (BSR), Deloitte & Touche and the World Economic Forum, we began working to answer these questions.We helped lead a CEO-level dialogue about the importance of investing in sustainability-focused innovation. nike roshe run women sale Deloitte & Touche published The Business Case for Sustainability, a report that outlines the real business challenges on the horizon for consumer brands.
As part of this work, we tested the real business impact of our changing world on NIKE, Inc. and explored how our consumer brand could thrive in a sustainable economy. We concluded that we need to continue to refine our existing business model while simultaneously looking at new ways of doing business.This work underlined two key challenges: that solutions will demand industry-level systemic change, nike roshe run mens cheap and that the scale and complexity of changes needed demand new approaches to innovation and collaboration.
As we enter 2010 this work continues, with a number of ambitious goals:Put investing in sustainability as a key innovation/R+D priority on consumer brands' agendas Fast track innovation through investment and collaboration Launch the GreenXchange as a platform for enabling the sharing of intellectual property to fast track changes efficiently Build an advocacy agenda to push for large-scale policies and investments in sustainable innovation as a key enabler of global economic competitiveness.nike flyknit lunar 2 men's
NIKE, Inc. continues to deliver strong growth. What fuels our success and challenges us? Innovation. It’s our growth engine. It’s what our athletes, consumers and investors expect of us – and always have. It’s what we expect of ourselves. It enables new heights in performance and raises the bar for our industry and beyond.Our world faces unprecedented change: constrained resources, nike force 1 womens population growth, heightened connectivity, increased demand. In a world of finite natural resources, our growth is enabled by infinite human resources: innovation and inspiration.
We understand that innovation through the lens of sustainability is fundamental to achieving our vision of growth that is not dependent upon constrained resources. Indeed, nike air max 1 sale womens creating and building business models that not only recognize and accommodate but thrive on the constraints of the natural world is the only way we can achieve growth in the present that won’t compromise our ability to grow and succeed for decades to come.